Created in California: How Dr. Bronner’s became the soap for every subculture

VISTA, Calif. — Officially, there are 18 ways to use Dr. Bronner’s Magic Soaps: The same amber liquid you rub on your body doubles as a toothpaste, a fruit and vegetable rinse, a decongestant, a laundry and dishwashing detergent, a shaving cream substitute, a floor-mopping solution, a shampoo for you or your dog, and a toilet bowl cleaner.