Las Vegas, where the party never ends, prepares for its biggest yet: Super Bowl 58
LAS VEGAS — Las Vegas proposed to the NFL in December 2021.
“Let’s just marry these brands, and let’s bring the Super Bowl here,” Steve Hill, president and CEO of the Las Vegas Convention and Visitors Authority, recalled telling a room of NFL franchise owners.
They said yes.
The betrothal culminates Sunday in a not-so-intimate ceremony at Allegiant Stadium, where the city will host its first-ever Super Bowl. Officials expect it to draw more than 330,000 visitors and generate $600 million in revenue. New records are predicted for hotel room rates, ticket prices and sports betting.
Already known for its lavish blowouts — including New Year’s Eve fireworks set off from multiple casinos at once — the big game has Las Vegas going all out.
Elvis Presley impersonators and showgirls, both Vegas stalwarts, welcomed the San Francisco 49ers and Kansas City Chiefs when they arrived last weekend. A towering replica of the Vince Lombardi Trophy floats in the Bellagio fountains. Mock field goal posts buttress pedestrian bridges on the Strip.
Among the biggest parties planned is the Maxim Casino Royale Experience, which includes an “Ace of Spades” package. It’s a $1 million weekend with transportation by private jet, $75,000 in gambling credits and $10,000 a night in dining credit at Resorts World restaurants. Guests will also enjoy game seats on the 50-yard line.
“There’s no bigger stage in the world,” said Seth Kaplan, a 15-year veteran of global event planning and production. The company he founded and leads, unKommon Events, is orchestrating the Maxim bash.
Celebrities, pro athletes and social media influencers are among the 5,000 people on the guest list, Kaplan said. On Monday, his team of 300 began round-the-clock shifts to build the party venue inside Resorts World’s 80,000-square-foot facility. Rappers 21 Savage and 50 Cent are headlining.
In a city where everything is bigger, better and brighter, Kaplan said he knew he needed to build a venue from scratch to meet expectations. He set out to create a place guests have never been before and will never be able to visit again.
And if Maxim’s $1 million weekend isn’t in the budget, Guy Fieri is hosting a free tailgate near the Strip’s giant ferris wheel.
