As I See It: Why Biden?

In the early days of cinema, studios feared that the immoral behavior of many of the performers would be bad for the image of the industry. It turned out people actually enjoyed the entertainers’ off-screen antics. Jack Warner, the head of Warner Brothers, quipped “There is no such thing as bad publicity.” He recognized that the main point of advertising is name recognition, regardless of what it is recognized for. Bonnie and Clyde were folk heroes (Never mind the 13 murders). We seldom see much news about Joe Biden because he never does anything cringe-worthy like bragging that he could shoot somebody on Fifth Avenue. He wouldn’t even think of it. He’d negotiate, and make a new friend.