Biden returns to South Carolina to show his determination to win back Black voters in 2024
COLUMBIA, S.C. — Joe Biden doesn’t need to worry about his prospects in South Carolina’s Democratic primary next week. He’s got that locked up.
He also knows he’s not likely to win the solidly red state come November. It hasn’t voted for a Democrat since 1976.
He’s spending this weekend in the state nonetheless, intent on driving home two messages: He’s loyal to the state that saved his campaign in 2020 and he’s determined to win back Black voters here and elsewhere who were central to his election last time but are less enthused this go-round.
Biden will be the keynote speaker Saturday night at the state party’s fundraising dinner ahead of its first ever “first-in-the-nation” Democratic primary on Feb. 3.
He’ll stick around to attend a political event at St. John Baptist Church on Sunday, in a state where politics and faith are intertwined.
Deputy campaign manager Quentin Fulks said of the primary that Biden’s team was working to “blow this out of the water” by running up the score against longshot challengers. The Biden campaign also wants to learn lessons about activating Black voters — the backbone of the party — ahead of an expected 2024 rematch with GOP front-runner Donald Trump.
It was the first time Biden was to share a stage with Rep. Dean Phillips, a longshot challenger for the Democratic nomination, who was slated to speak at the dinner before the president.
Ahead of the dinner, Biden stopped into Regal Lounge Men’s Barber &Spa in Columbia, greeting, owners, employees and customers mid-haircut at the barbershop.
The president has been getting mixed reviews from some Black voters in the state that came through for him in 2020, including discontent over his failure to deliver on voting rights legislation and other issues.
Last year, at the outset of Biden’s reelection bid, conflicting views among the same South Carolina Democratic voters whose support had been so crucial to his nomination provided an early warning sign of the challenges he faces as he tries to revive his diverse winning coalition from 2020.
Overall, just 50% of Black adults said they approved of Biden in a December poll by the Associated Press-NORC Center for Public Affairs.
That is compared with 86% in July 2021, a shift that is generating concern about the president’s reelection prospects.
APVoteCast, an extensive national survey of the electorate, also found that support for Republican candidates ticked up slightly among Black voters during the 2022 midterm elections, although Black voters overwhelmingly supported Democrats.
The Biden campaign is running TV ads in South Carolina highlighting Biden initiatives that it hopes will boost enthusiasm among Black voters.
“On his first day in office with a country in crisis, President Biden got to work — for us,” the ad states. “Cutting Black child poverty in half, more money for Black entrepreneurs, millions of new good-paying jobs and he lowered the cost of prescription drugs.”
