Kona Coffee Fest will begin today

Little Miss Kona Coffee contestants participate in the 2022 Kona Coffee Festival Lantern Parade down Alii Drive. (Laura Ruminski/West Hawaii Today)

Festival goers join in on the fun of a bon dance at the 2022 Kona Coffee First Festival at Hale Halawai. (Laura Ruminski/West Hawaii Today)

A model of an old coffee mill is on display at the 2022 Kona Coffee Festival Ho‘olaule‘a at Makaeo Pavilion. (Laura Ruminski/West Hawaii Today)

An entry in the lei contest is on display at the 2022 Kona Coffee Festival Ho‘olaule‘a at Makaeo Pavilion. (Laura Ruminski/West Hawaii Today)

Visitors learn how to make a ti leaf lei at the 2022 Kona Coffee Festival Ho‘olaule‘a at Makaeo Pavilion. (Laura Ruminski/West Hawaii Today)

The aroma of freshly brewed coffee will fill the air as the 10-day Kona Coffee Cultural Festival kicks off in the heart of Hawaii’s Kona region.