The ‘Barbie’ bonanza continues at the box office, ‘Oppenheimer’ holds the No. 2 spot
NEW YORK — A week later, the “Barbenheimer” boom has not abated.
Seven days after Greta Gerwig’s “Barbie” and Christopher Nolan’s “Oppenheimer” conspired to set box office records, the two films held unusually strongly in theaters. “Barbie” took in a massive $93 million in its second weekend, according to studio estimates Sunday. “Oppenheimer” stayed in second with a robust $46.2 million. Sales for the two movies dipped 43% and 44%, respectably — well shy of the usual week-two drops.
“Barbenheimer” has proven to be not a one-weekend phenomenon but an ongoing box-office bonanza. The two movies combined have already surpassed $1 billion in worldwide ticket sales. Paul Dergarabedian, senior media analyst for data firm Comscore, call it “a touchstone moment for movies, moviegoers and movie theaters.”
“Having two movies from rival studios linked in this way and both boosting each other’s fortunes — both box-office wise and it terms of their profile — I don’t know if there’s a comp for this in the annals of box-office history,” said Dergarabedian.
Following its year-best $162 million opening, the pink-infused pop sensation of “Barbie” saw remarkably sustained business through the week and into the weekend. The film outpaced Nolan’s “The Dark Knight” to have the best first 11 days in theaters of any Warner Bros. release ever.
“Barbie” has rapidly accumulated $351.4 million in U.S. and Canadian theaters, a rate that will soon make it the biggest box-office hit of the summer. Every day it’s played, “Barbie” has made at least $20 million.
And the “Barbie” effect isn’t just in North America. The film made $122.2 million internationally over the weekend. Its global tally has reached $775 million. It’s the kind of business that astounds even veteran studio executives.
“That’s a crazy number,” said Jeff Goldstein, distribution chief for Warner Bros. “There’s just a built-in audience that wants to be part of the zeitgeist of the moment. Wherever you go, people are wearing pink. Pink is taking over the world.”
Amid the frenzy, “Barbie” is already attracting a lot of repeat moviegoers. Goldstein estimates that 12% of sales are people going back with friends or family to see it again.
