HILO — Big Island tourism has fallen to near-2017 numbers in the aftermath of the Kilauea eruption.
Total visitor arrivals and expenditures in February dropped well below numbers from the same month in 2018, with some statistics even dropping below numbers from February 2017, according to data from the Hawaii Tourism Authority.
Hawaii Island had nearly 30,000 fewer visitors last month than the previous February, a decline of nearly 15 percent. Meanwhile, those visitors spent 17 percent less money on the island in February this year compared to February 2018, a difference of more than $40 million.
The drop is especially precipitous compared to previous months. While tourism to the island each month since the Kilauea eruption began in May 2018 has suffered in comparison to pre-eruption numbers, expenditures and arrivals in January only dropped by 5 percent and 6 percent, respectively.
Visitor spending also was approximately $60 million higher January than last month.
“It hasn’t been that great of a start to the year,” said Ross Birch, executive director of the Island of Hawaii Visitors Bureau.
Birch called the continuing decline of island visitor rates “the Kilauea effect,” and noted that visitor statistics have declined throughout the state, though not as significantly as on the Big Island.
While Birch said he believes that lingering skepticism about island tourism following the eruption is still the primary cause of the decline, he added that the partial shutdown of the federal government in December and January likely contributed to February’s numbers. February also is the tail end of the typically strong winter season, with visitors expected to slacken off through the spring.
“The usual cycle is that airfares and hotels get too expensive, and then we lose visitors,” Birch said. “But now we have lower rates than ever.”
Birch did not rule out the possibility of the tourism slump being influenced by national or global financial trends, such as a recession, but said he hasn’t seen data to support that.
Birch said he has taken to using 2017’s visitor numbers as a baseline, rather than 2018. It is to be expected that 2019’s numbers will not be as strong as last year’s, Birch said, but if this year can still exceed 2017’s numbers, then the state of the industry might not be that bad.
And it actually may not be: Birch said that, although visitor spending last month is still well below February 2017 by about $20 million, there were about 1,000 more visitors last month than in February 2017.
The reason that more visitors can arrive on the island but still spend less money, Birch said, is that prices for tourist-facing industries were drastically cut following the eruption in order to entice visitors to return. Those prices have not yet returned to pre-eruption levels.
But businesses are not seeing 2017 levels of customers. Bill De Rooy, owner of Nautilus Dive Center in Hilo, said he has never seen a slump this bad in his 37 years of business.
“The people just aren’t there,” De Rooy said. “There are fewer tourists, and there’s fewer sales.”
On the worst days, De Rooy said, nobody visits his shop at all.
“We’ve never had to advertise before,” De Rooy said. “We’ve always been just right here.”
In West Hawaii, Jonathon Russell of UFO Parasail said business fell off about 20 percent after the eruption, and they still haven’t recovered. The company is hoping for spring break to boost their numbers.
Shannon Fisher, owner of the Aloha Crater Lodge in Volcano, said bookings are down between one-third and one-quarter of their usual rate. Fisher has had to cut her prices by up to 50 percent in order to attract customers.
“I’m trying hard not to look at last year’s numbers,” Fisher said.
Fisher said her rooms typically have been 50 percent-booked one month in advance, but now all her months-long prospects are up in the air.
While the Crater Lodge was fully booked for about 10 days surrounding Christmas, that brief period represented more reservations than the Lodge had seen for three months.
“We’ve been in business for something like 12 years now,” Fisher said. “And now I feel like I’m starting my business all over again.”
Email Michael Brestovansky at mbrestovansky@hawaiitribune-herald.com.
