HILO — East Hawaii residents may soon be able to ask for the wine list while ordering a tub of popcorn. ADVERTISING HILO — East Hawaii residents may soon be able to ask for the wine list while ordering a
HILO — East Hawaii residents may soon be able to ask for the wine list while ordering a tub of popcorn.
Regal Cinemas, which operates the movie theater at Prince Kuhio Plaza in Hilo, has been approved to sell beer and wine and recently cleared its final inspection with the Hawaii County Liquor Commission.
Liquor Control Director Gerald Takase said he didn’t know when they plan to start selling alcohol, but he noted the company may just need to pay a fee.
A theater manager referred a reporter to Regal’s media office, which didn’t respond to a phone call.
Takase said Regal has been selling beer and wine at its Keauhou theater since 2014 without any violations.
Prices at Keauhou range from $5 to $6 for a 12-ounce beer and $7 for 6.3 ounces of wine, according to a report to the Liquor Commission. The beverages are poured into clear plastic cups.
The beer list there includes 12 brands, from Coors and Bud Light to Kona Brewing Co.; the wine list offers four choices.
Theaters have been adding beer and wine to their concessions to help boost sagging ticket sales.
Regal reported $40,575 in beer and wine sales from July 2015 through June 30, 2016, and $21,279 in sales from July through Dec. 31, 2016 at the Keauhou theater, according to Liquor Control.
Email Tom Callis at tcallis@hawaiitribune-herald.com.