Jerry Buss built a glittering life at the intersection of sports and Hollywood. Jerry Buss built a glittering life at the intersection of sports and Hollywood. ADVERTISING After growing up in poverty in Wyoming, he earned success in academia, aerospace
Jerry Buss built a glittering life at the intersection of sports and Hollywood.
After growing up in poverty in Wyoming, he earned success in academia, aerospace and real estate before discovering his favorite vocation when he bought the Los Angeles Lakers in 1979. While Buss wrote the checks and fostered partnerships with two generations of basketball greats, the Lakers won 10 NBA titles and became a glamorous global brand.
With a scientist’s analytical skills, a playboy’s flair, a businessman’s money-making savvy and a die-hard hoops fan’s heart, Buss fashioned the Lakers into a remarkable sports entity. They became a nightly happening, often defined by just one word coined by Buss: Showtime.
“His impact is felt worldwide,” said Kobe Bryant, who has spent nearly half his life working for Buss.
Buss, who shepherded his NBA team from the Showtime dynasty of the 1980s to the current Bryant era while becoming one of the most important and successful owners in pro sports, died Monday. He was 80.
“Think about the impact that he’s had on the game and the decisions he’s made, and the brand of basketball he brought here with Showtime and the impact that had on the sport as a whole,” Bryant said a few days ago. “Those vibrations were felt to a kid all the way in Italy who was 6 years old, before basketball was even global.”
Under Buss’ leadership, the star-studded, trophy-winning Lakers became Southern California’s most beloved sports franchise and a signature cultural representation of Los Angeles. Buss acquired, nurtured and befriended a staggering array of talented players and basketball minds during his Hall of Fame tenure, from Magic Johnson, Kareem Abdul-Jabbar and James Worthy to Bryant, Shaquille O’Neal and Dwight Howard.
Few owners in sports history can approach Buss’ accomplishments with the Lakers, who made the NBA Finals 16 times during his nearly 34 years in charge, winning 10 titles between 1980 and 2010. Whatever the Lakers did under Buss’ watch, they did it big — with marquee players, eye-popping style and a relentless pursuit of success with little regard to its financial cost.
“His incredible commitment and desire to build a championship-caliber team that could sustain success over a long period of time has been unmatched,” said Jerry West, Buss’ longtime general manager and now a consultant with the Golden State Warriors. “With all of his achievements, Jerry was without a doubt one of the most humble men I’ve ever been around. His vision was second to none; he wanted an NBA franchise brand that represented the very best and went to every extreme to accomplish his goals.”
Buss died at Cedars-Sinai Medical Center in Los Angeles, said Bob Steiner, his assistant and longtime friend. Buss had been hospitalized for most of the past 18 months while undergoing cancer treatment, but the cause of death was kidney failure, Steiner said.
“When someone as celebrated and charismatic as Jerry Buss dies, we are reminded of two things,” said Abdul-Jabbar, the leading scorer in NBA history. “First, just how much one person with vision and strength of will can accomplish. Second, how fragile each of us is, regardless of how powerful we were. Those two things combine to inspire us to reach for the stars, but also to remain with our feet firmly on the ground among our loved ones. … The man may be gone, but he has made us all better people for knowing him.”
With his condition worsening in recent months, several prominent former Lakers visited Buss to say goodbye. Even rivals such as Dallas Mavericks owner Mark Cuban and Clippers owner Donald Sterling hailed the passion and bonhomie of the former chemist and mathematician who lived his own Hollywood dream.
“He was a great man and an incredible friend,” Johnson tweeted.
Buss always referred to the Lakers as his extended family, and his players rewarded his fanlike excitement with devotion, friendship and two hands full of championship rings. Working with front-office executives West, Bill Sharman and Mitch Kupchak, Buss spent lavishly to win his titles despite lacking a huge personal fortune, often running the NBA’s highest payroll while also paying high-profile coaches Pat Riley and Phil Jackson.
“Jerry Buss was more than just an owner. He was one of the great innovators that any sport has ever encountered,” Riley said. “He was a true visionary, and it was obvious with the Lakers in the 80s that ‘Showtime’ was more than just Magic Johnson and Kareem Abdul-Jabbar. It was really the vision of a man who saw something that connected with a community.”
Ownership of the Lakers is now in a trust controlled by Buss’ six children, who all have worked for the Lakers in various capacities for several years. With 1,786 victories, the Lakers easily are the NBA’s winningest franchise since he bought the club, which is now run largely by Jim Buss and Jeanie Buss.
“We not only have lost our cherished father, but a beloved man of our community and a person respected by the world basketball community,” the Buss family said in a statement issued by the Lakers.
“It was our father’s often-stated desire and expectation that the Lakers remain in the Buss family. The Lakers have been our lives as well, and we will honor his wish and do everything in our power to continue his unparalleled legacy.”
Johnson and fellow Hall of Famers Abdul-Jabbar and Worthy formed lifelong bonds with Buss during the Lakers’ run to five titles in nine years in the 1980s, when the Lakers earned a reputation as basketball’s most exciting team with their flamboyant Showtime repartee.
The buzz extended throughout the Forum, where Buss turned the Lakers’ games into a must-see event. He used the Laker Girls, a brass band and promotions to keep Lakers fans interested during all four quarters. Courtside seats, priced at $15 when he bought the Lakers, became the hottest tickets in Hollywood — and they still are, with fixture Jack Nicholson and many other celebrities attending every home game.
“Anybody associated with the NBA since 1980 benefited greatly from Jerry Buss’ impact on the game,” Steiner said. “He had a different way of looking at things than I did, and people who had been raised in basketball.”
Buss paid the Lakers’ bills through both their wild success and his groundbreaking moves to raise revenue. He co-founded a basic-cable sports television network and sold the naming rights to the Forum at times when both now-standard strategies were unusual, further justifying his induction to the Naismith Memorial Basketball Hall of Fame in 2010.
“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said. “More importantly, we have lost a dear and valued friend.”
Showtime couldn’t last forever, but after a rough stretch in the 1990s, Buss rekindled the Lakers’ mystique by paying top dollar to hire Jackson, who led O’Neal and Bryant to a three-peat from 2000-02. Bryant and Pau Gasol won two more titles under Jackson in 2009 and 2010.
The current Lakers (25-29) have struggled mightily despite adding Howard and Steve Nash in a couple of moves that were typical of Buss’ big, brash style. Los Angeles could miss the playoffs this spring for just the third time since Buss bought the franchise.
