USPS USPS ADVERTISING Preserving post offices in rural America The United States Postal Service last week announced a plan to preserve post offices in small towns and rural communities across the country while the organization aims to achieve cost savings
USPS
Preserving post offices in rural America
The United States Postal Service last week announced a plan to preserve post offices in small towns and rural communities across the country while the organization aims to achieve cost savings to return to financial stability.
After listening to our customers and communities across the country who expressed a strong desire to keep their local post offices open, the Postal Service developed a new solution that will preserve a post office in rural communities by modifying the retail window hours. Access to the lobby and p.o. boxes would remain the same and a community would retain their zip Code and community identity. This plan would enable the U.S. Postal Service to achieve over a half a billion dollars in annual cost savings in an effort to regain a stronger financial footing.
Later this year, the Postal Service will hold public meetings with affected communities to gather feedback on this new plan, as well as the previously announced options, which include a) establishing mail delivery service to residents and businesses by either rural carrier or highway contract route; b) contracting with a local business or community venue to create a village post office, c) providing service from a nearby post office.
Some communities may opt for a village post office, where a local business, like a grocery store, could provide more convenient access to postal products and services 12 hours a day, seven days a week. Additionally, the Postal Service continues to expand alternative access by providing most postal services online at usps.com and developed a new smartphone app where customers can buy stamps and print off shipping labels without leaving their home.
In addition to online offerings, customers can utilize the alternate postal access at more than 70,000 retail partner locations across the country, including Walmart, Staples, Office Depot, Walgreens, Sam’s Club, Costco and many others.
In fact, nearly 40 percent of all retail sales for the Postal Service come from online purchases or at approved postal providers.
While this trend will continue and reach a point where a majority of customers are accessing postal services outside of the typical brick and mortar post office, there is still a desire to keep post offices open in rural America.
However, 88 percent of small rural post offices do not cover the operating costs to keep the facility open and customer visits to your typical brick and mortar post office have declined by more than 27 percent since 2005, with 350 million fewer visits a year.
While the financial crisis has forced the organization to leave no stone unturned in achieving cost reductions to return to financial stability, the Postal Service has not forgotten its fundamental role in delivering for the American public and providing universal access to its products and services.
The new plan to preserve Post Offices in rural America provides a path forward for small towns and rural communities to keep the flag flying at their local post office.
Frank Santos
USPS Honolulu District Manager
