Later this summer, the first of Yahoo!’s newspaper partners will begin implementing the company’s forthcoming advertising management platform. Called AMP! from Yahoo!, the next-generation platform is designed to provide best-of-breed ad tools to enable Newspaper Consortium members to better target
SPECIAL TO WEST HAWAII TODAY
Yahoo! Inc. has announced that 94 more newspapers, including Stephens Media LLC, have joined its industry-leading partnership with U.S. local newspapers, bringing the total number of newspapers in the Newspaper Consortium to 779. Since its launch in November 2006, the Newspaper Consortium has more than quadrupled in size, comprising 32 companies and representing 41 percent of all Sunday circulation.
Yahoo!’s new partner companies in the Newspaper Consortium are the Sun-Times News Group, with its flagship paper, the Chicago Sun-Times, and 70 newspapers in the Chicago area; the Journal Sentinel with the Milwaukee Journal Sentinel; Canada-based Black Press with the Akron Beacon Journal and the Honolulu Star-Bulletin; Stephens Media LLC with 11 dailies, including West Hawaii Today and the Las Vegas Review Journal; Independent Newspapers, publisher of the Delaware State News in Dover; and Yankton Media Inc., publisher of Yankton Daily Press and Dakotan.
The Newspaper Consortium initially focused on providing its original 176 member newspapers with a local and national recruitment network through Yahoo! HotJobs. It has since expanded to provide member newspapers with the opportunity to leverage Yahoo!’s advertising platform technology, and with the ability for the newspapers’ sales force to sell Yahoo! inventory to their local clients. Member newspapers can also integrate Yahoo!’s paid search technology across their sites, and enjoy national distribution of their high-quality content across multiple Yahoo! properties and sites.
“Stephens Media has strong roots in our hometowns, and we have been expanding our Internet presence to provide our readers with news they can’t get anywhere else on the Web — their hometown news,” said Sherman Frederick, president and CEO of Stephens Media LLC. “We believe that, with membership in the Newspaper Consortium, we will continue to provide meaningful news to our readers while keeping an eye on the future.”
The Newspaper Consortium continues to deliver results, through the combination of partner newspapers’ rich local content and strong local market relationships, with Yahoo!’s community of users, technology and media expertise. Among the Newspaper Consortium’s achievements in the 18 months since its launch are:
c Nearly 600 newspapers have partnered with Yahoo! HotJobs as their exclusive online recruitment solution, including major dailies in Atlanta, Dallas, Denver, Houston, Los Angeles and San Francisco.
c Currently more than 50 newspapers are participating in a pilot program selling DMA-targeted Yahoo! inventory to local advertisers.
c Nearly 150 newspaper sites have launched with Yahoo! search products.
c Newspaper sites now receive more than 10 million referrals a month from the distribution of news headlines across the Yahoo! network and through its services, including the Yahoo! home page, My Yahoo! and Yahoo! Instant Messenger.
c More than 2,500 newspaper sales representatives have participated in sales training sessions provided by Yahoo!.
Later this summer, the first of Yahoo!’s newspaper partners will begin implementing the company’s forthcoming advertising management platform. Called AMP! from Yahoo!, the next-generation platform is designed to provide best-of-breed ad tools to enable Newspaper Consortium members to better target ads to specific audiences, as well as more easily and efficiently package greater amounts of inventory from across the network.
