As a full-service marketing organization, each division of Anthology contributes its expertise encompassing advertising, media buying, interactive marketing, research and public relations. With the comprehensive scope of the contract and the structure of Anthology, the agency is an integral strategic partner tasked with developing a fully integrated plan to achieve Outback’s objectives.
Anthology selected brand steward for Outback
Anthology Marketing Group has won the Hawaii region Outback Steakhouse International integrated marketing account. The scope includes all seven restaurants in Hawaii: on Oahu in Waipio, Kapolei, Waikiki and Hawaii Kai; on the Big Island in Kailua-Kona; and on Maui in Kihei and its newest location opening in April in Lahaina.
As a full-service marketing organization, each division of Anthology contributes its expertise encompassing advertising, media buying, interactive marketing, research and public relations. With the comprehensive scope of the contract and the structure of Anthology, the agency is an integral strategic partner tasked with developing a fully integrated plan to achieve Outback’s objectives.