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Ranking the Top 10 Super Bowl ads

February 2, 2014 - 10:46pm

SEATTLE — Every year, the Super Bowl is a showcase for the best that the advertising industry has to offer.

Everyone will have their personal favorite commercials; here’s a Top 10 compiled by one very rowdy group of 12th Men (and Women) gathered at a viewing party in Seattle’s Central District:

Kia: Laurence Fishburne reprised his role as Morpheus in this tongue-in-cheek sendup of “The Matrix,” with a (literally) operatic climax.

RadioShack: The old-school technology shop enlisted a passel of ’80s personalities — including gymnast Mary Lou Retton, Hulk Hogan and the TV puppet Alf — to clear out dated inventory and update its image.

Beats Music: Ellen DeGeneres is immensely likable to begin with. Team her with a family of dancing bears, boogying to the new subscription-based music-streaming service, and she’s irresistible.

H&M: Soccer star David Beckham ripped off his shirt and then (off-camera) lost his underwear. Every woman (and a few men) at the party wanted to know where to buy whatever he was selling.

Bank of America and (Red): Love the band U2. Loved the exploding-sparks-and-flashlights effects in this music-video style ad, directed by filmmaker Mark Romanek. Especially loved the fact that a big old bank is raising money to fight AIDS.

Ford: James Franco’s epic weirdness brought our high-decibel Super Bowl party to a hush, as everyone strained toward the TV to figure out what the heck was going on. And after all, isn’t that the point?

Coca-Cola: The global soda-pop company won the sincerity sweepstakes, with a multilingual version of “America the Beautiful,” accompanied by images of cross-cultural family bonding. Pepsi’s competing attempt to turn NYC into a collection of giant instruments was clever enough, but didn’t pack the same emotional punch.

Wonderful Pistachios: There was something inspired about the pairing of Stephen Colbert and pistachios: Two nuts together.

Honda: This ad went for the heart and the funny bone with equal success. It started as an earnest plea from Bruce Willis for car safety. It ended with a goofy twist as Fred Armisen (“Portlandia”) clinched Willis in a bear hug that wouldn’t quit.

Chevy Silverado: Hands down the best commercial about bovine lust we have ever seen.

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