Reframing How You Think About Your Art Business with Tiffany DeEtte Shafto
A full-day workshop with serial entrepreneur, Tiffany DeEtte Shafto* Sponsored by Volcano Art Center & the Donkey Mill Art Center. Do you want to increase the amount you earn from your art? Are you ready to learn action steps that can help you do that? Then join us on August 30, 2014 at the Donkey Mill for an intensive workshop that will have you reframing how you think about the business of being an artist. You’ll learn: 1. About the value you create in a year—and how to maximize it. 2. How to weigh the options for marketing tools, where to start, and which ones will give you the biggest bang for your buck. 3. Affordable tools to sell your own work. 4. Some simple steps to keep you in front of your current collectors and galleries, while building new connections. 5. Where to look for opportunities to expand your career. Worksheets will be provided and the workshop will wrap up with private portfolio and marketing material reviews. Please bring your laptop, iPad, or iPhone (if you have one), a notepad, your marketing materials to share, and a potluck dish. About the presenter: Inspired by the abundance of talented artists throughout the islands, Tiffany DeEtte Shafto, found her calling in 2009 and formed her company, Contemporary Publications. She’s an award-winning woodworker, an award-winning book producer/publisher, and an active community volunteer. She has served on the board of Hawaiʻi Craftsmen, the Hawaiʻi Wood Guild, Hawaii Artist Collaboration, and the national Craft Organization Development Association. Her time spent serving as the administrator for the 2011 and 2013 Hawaii Artist Collaboration deepened her appreciation for Hawaii’s artists. From 2012 to 2013 she served as the project manager for the Hawaii Island Network of Artists Research Report & Website—proving the rich diversity of artists living on Hawaiʻi Island and the economic and social impact they create. Most recently, she was a partner in The Gallery at Hualalai in the lobby of the Four Seasons Hualalai Resort. All these experiences have given her a deep appreciation for Hawaiʻiʻs artists and for representing them at the very highest level.